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- Tác giả: Donna Ogden
- Thông tin XB: Los Angeles: Tritech Digital Media, 2018
- Mô tả vật lý: 181 p.
- Tóm tắt: 1. Definition, scope, limitations and objectives 2. Role of research in business decision making 3. Research design and methods 4. Data collection and analysis methods in impact evaluation 5. Scaling measurement and statistical tools for extension workers 6. Research methodology and statistics module 7. Structure of reports 8. Qualitative case study methodology 9. The new demographics and market fragmentation
- Từ khóa: Role of research in business; Research design; Research methodology; Data collection; MKTE305; Nghiên cứu Marketing
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- 87
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