Thư viện Đại học Ngoại thương Tp. HCM

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Tác giả: Damian Ryan

Thông tin XB: London: Kogan page, 2009

Mô tả vật lý: xii, 276 p.

Tóm tắt: Understanding Digital Marketing declares on its cover that it will ‘demonstrate, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future’. The preamble continues, ‘Provides readers with tools to utilise the power of the internet to take their company wherever they want to it to go’.

Từ khóa: Internet marketing; Social media; Strategic planning; Marketing truyền thông số và mạng xã hội; NTSE431

Chế độ xem
- Thân thiện
- Dublin core
84

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