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- Tác giả: Michael Buttkus
- Thông tin XB: Switzerland: Springer, 2019
- Mô tả vật lý: xv, 442 p.
- Tóm tắt: This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail ...
- Từ khóa: Performancemanagement; Cost Accounting Systems; Managing Retail; Marketing thương mại; NTSE433
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- 302
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