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- Tác giả: Ruth Chapman
- Thông tin XB: Los Angeles: Tritech Digital Media, 2018
- Mô tả vật lý: 192 p.
- Tóm tắt: 1. Introduction 2. Principles of Management 3. Marketing Research 4. Advertising Research 5. Creativity 6. Advertising Media Management 7. Integrated Marketing Communications 8. Advertising and Marketing 9. Key Concepts of Advertising
- Từ khóa: Principles of Management; Marketing Research; Advertising Research; Advertising Media Management; MKT3038; Advertising
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