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- Tác giả: Joshua Walsh
- Thông tin XB: Los Angeles: Tritech Digital Media, 2018
- Mô tả vật lý: 191 p.
- Tóm tắt: 1. Advertising: An Introduction 2. Identifying the Essential Factors in the Marketing Mix Design 3. Customer Behaviour: Sustainable Competitive Advantage 4. Closing the Marketing Capabilities Gap 5. Advertising, the Media and Globalization
- Từ khóa: Globalization; Customer Behaviour; Marketing Capabilities Gap; Advertising; MKT3038
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- 329
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