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- Tác giả: Conner Acevedo
- Thông tin XB: United Kingdom: ED-Tech Press, 2018
- Mô tả vật lý: 341 p.
- Tóm tắt: This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only ...
- Từ khóa: Consumer Behaviour; Advertising Management; Marketing Strategy; Consumer Motivation Theory; Brand Management; MKT3038; Advertising; Advertising
- Chế độ xem
- 113
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