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- Tác giả: Dane Butler
- Thông tin XB: ED-Tech Press, 2018
- Mô tả vật lý: 349 p.
- Tóm tắt: The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. The existing and prospective managers are required to think strategically by carefully analyzing the business environment, both external and internal, while extrapolating the trends before taking crucial decisions. The book Strategic Marketing ...
- Từ khóa: Strategic Planning; Marketing Environment; Marketing Analysis; Marketing Process; Marketing Information Systems
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