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- Tác giả: Atanu Adhikari
- Thông tin XB: Singapore: Springer, 2018
- Mô tả vật lý: 361 p.
- Tóm tắt: This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context.
- Từ khóa: Marketing Tactics; Digital Marketing; Consumer Behaviour; Managing Business Complexity; BSSxxx-X
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- 132
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