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- Tác giả: Peter Shankman
- Thông tin XB: USA: Macmillan, 2018
- Mô tả vật lý: xvi, 221 p.
- Tóm tắt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It ...
- Từ khóa: Big data; Branding; Globalization; Internet marketing
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