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- Tác giả: Pui-Sze Chow
- Thông tin XB: Singapore: Springer, 2018
- Mô tả vật lý: xiv, 245 p.
- Tóm tắt: This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book ...
- Từ khóa: Business logistics; Market research; Production management; Principles of Marketing; F-01-MKT-00
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