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- Tác giả: Ashish Chandra
- Thông tin XB: New York: Arcler press, 2019
- Mô tả vật lý: 220 p.
- Tóm tắt: This book discusses many new and cutting edge opportunities available to entrepreneurs and SMEs in the global marketplace. It also offers tactical and strategic marketing approaches to help them succeed in the modern business world. The text also covers other, more practical, considerations like legal concerns, global monetary systems, global marketing, and global human resource management for entrepreneurs, providing a value-added learning experience.
- Từ khóa: SMEs; Entrepreneurship; Digital; Big Data; Principles of Marketing; F-01-MKT-00
- Chủ đề: SMEs
- Chế độ xem
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