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- Phân loại: 658.8
- Tác giả: Paco Underhill
- Thông tin XB: New York: Simon & Schuster Pbks, 2009
- Mô tả vật lý: 306 p: ill, 21 cm.
- Tóm tắt: Why We Buy" reports on evolving shopping culture. It's a book about us, from moms & dads to seniors & kids, what we do & don't do in restaurants, showrooms & stores. It's about the struggle among merchants, marketers & increasingly knowledgeable customers for control. With insight, anecdote & data, retail anthropologist Underhill leads a journey into shopping heaven & hell. For those in retailing & marketing, "Why We Buy" is a remarkably fresh guide, offering concrete & usable advice on how to adapt ...
- Từ khóa: Shopping; Marketing research; Consumer behavior; Title
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