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- Phân loại: 658.8
- Tác giả: O. C. Ferrell
- Thông tin XB: South-Western, 2011
- Mô tả vật lý: 744p.
- Tóm tắt: Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. *** Tài liệu N3 ***
- Từ khóa: Marketing Strategy; Marketing
- Chế độ xem
- 75
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