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Tác giả: Mark C. Green
Thông tin XB: Pearson Education Limited, 2020
Mô tả vật lý: 629p.
Tóm tắt: Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. *** Tài liệu N3 ***
Từ khóa: global marketingmarketing

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