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- Phân loại: 658.8
- Tác giả: David H. Taylor
- Thông tin XB: International Thomson Business Press, 1997
- Mô tả vật lý: 368p.
- Tóm tắt: This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. *** Tài liệu N3 ***
- Từ khóa: Logistics; Management; Supply Chain Management; Case Study; Supply Chain
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- 69
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