-
- Phân loại: 659.1
- Tác giả: Larry Percy
- Thông tin XB: Oxford University, 2021
- Mô tả vật lý: 488 p., 25 cm.
- Tóm tắt: Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
- Từ khóa: Đề cương; IMC CLC; Creative Advertising (Quảng cáo sáng tạo); NTSE432
- Chế độ xem
- 133
Tìm kiếm thêm
