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- Phân loại: 658.8
- Tác giả: Mike Grigsby
- Thông tin XB: New York: Kogan Page, 2023
- Mô tả vật lý: 336 p., 22 cm.
- Tóm tắt: Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use.
- Từ khóa: Đề cương; IMC-CLC; Marketing Analytics; NTSE326
- Chế độ xem
- 3,595
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