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- Phân loại: 658.8
- Tác giả: Herb Sorensen
- Thông tin XB: London: Pearson, 2017
- Mô tả vật lý: 320 p., 23 cm.
- Tóm tắt: In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today’s consumer behavior in the context of radical technological and societal changes that are transforming retail.
- Từ khóa: Đề cương; IMC CLC; Trade Marketing (Marketing thương mại); NTSE433
- Chế độ xem
- 354
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