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- Phân loại: 658.8
- Tác giả: Ian Chaston
- Thông tin XB: Springer, 2016
- Mô tả vật lý: 400 p., 24 cm.
- Tóm tắt: Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook ...
- Từ khóa: Đề cương; IMC CLC; Entrepreneurial Marketing: Global Perspectives (Marketing khởi nghiệp: Viễn cảnh toàn cầu); NTSE434
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- 127
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