-
- Phân loại: 659.2
- Tác giả: Kathleen Fearn Banks
- Thông tin XB: Routledge, 2017
- Mô tả vật lý: 438 p., 23 cm.
- Tóm tắt: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, ...
- Từ khóa: Đề cương; IMC CLC; Communication Management in Crisis; NTSE436
- Chế độ xem
- 106
Tìm kiếm thêm
