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- Phân loại: 659.13
- Tác giả: Bonnie L. Drewniany
- Thông tin XB: Cengage, 2014
- Mô tả vật lý: 336 p., 25 cm.
- Tóm tắt: CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today''s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, ...
- Từ khóa: Đề cương; IMC CLC; Creative Advertising (Quảng cáo sáng tạo); NTSE432
- Chế độ xem
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