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- Phân loại: 658.8
- Tác giả: Terence A. Shimp,
- Thông tin XB: Cengage, 2018
- Mô tả vật lý: 635 p., 27 cm.
- Tóm tắt: With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today�s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know ...
- Từ khóa: Đề cương; IMC CLC; Introduction to Integrated Marketing Communication; NTSE322
- Chế độ xem
- 91
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