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- Phân loại: 658.8
- Tác giả: Naresh K.Malhotra
- Thông tin XB: Pearson, 2019
- Mô tả vật lý: 888 p., 28 cm.
- Tóm tắt: With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on ...
- Từ khóa: Đề cương; IMC CLC; Marketing research; MKTE305
- Chế độ xem
- 413
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