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- Phân loại: 658.5
- Tác giả: Paul Trott
- Thông tin XB: Pearson, 2021
- Mô tả vật lý: 568 p., 25 cm.
- Tóm tắt: The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
- Từ khóa: Đề cương; QTKD, IMC CLC, Kế toán Kiểm toán; Quản trị Đổi mới (Innovation Management); QTR424, QTRE424
- Chế độ xem
- 87
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