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- Phân loại: 658.8
- Tác giả: Simon Kingsnorth
- Thông tin XB: Kogan Page, 2022
- Mô tả vật lý: 416 p., 23 cm.
- Tóm tắt: Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing ...
- Từ khóa: Đề cương; KTĐN; E-Marketing, Communication strategy; MKT406, MKTE406, TMAE411; Giáo trình
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