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- Tác giả: Jochen Wirtz
- Thông tin XB: World Scientific Publishing Company, 2022
- Tóm tắt: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. *** Tài liệu N3 ***
- Từ khóa: Services Marketing; Marketing
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