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- Phân loại: 428.4
- Tác giả: Fred R. David
- Thông tin XB: New Jersey: Pearson, 2011
- Mô tả vật lý: 608 p., 24 cm.
- Tóm tắt: A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage ...
- Từ khóa: Trao truyền tri thức; Nguyễn Xuân Minh; Strategic management; Management strategy; Management research; Management concepts; Business environment; Exercises; Cases; Management techniques; Sách tặng
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- 87
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