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- Phân loại: 658.4
- Tác giả: Thomas L. Wheelen
- Thông tin XB: US: Pearson Education, 2008
- Mô tả vật lý: 330p., 25cm
- Tóm tắt: For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of ...
- Từ khóa: Strategic Management; Business Policy; Management; Business
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