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- Phân loại: 001.42
- Tác giả: Donald R. Cooper
- Thông tin XB: NY.: McGraw-Hill, 2008
- Mô tả vật lý: 746, 28 cm.
- Tóm tắt: In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in "Business Research Methods". Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and ...
- Từ khóa: Trao truyền tri thức; ICCC; Business Research; Research Methods; Sách tặng
- Chế độ xem
- 92
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