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- Phân loại: 658.8
- Tác giả: Leland Harden
- Thông tin XB: American Management Association, 2009
- Mô tả vật lý: 257p.
- Tóm tắt: In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, ...
- Từ khóa: Internet marketing; Brand loyalty; marketing; Digital Marketing
- Chế độ xem
- 166
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