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- Tác giả: George E. Belch
- Thông tin XB: McGraw-Hill Education, 2022
- Mô tả vật lý: 849p.
- Tóm tắt: You can only read this book at the library. This book reflects the most dynamic and revolutionary changes of any era in the history of marketing communications and their implications for the marketer.
- Từ khóa: Advertising; Promotion; Integrated Marketing Communications
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