-
- Phân loại: 659.1
- Tác giả: Sandra Moriarty
- Thông tin XB: Pearson, 2019
- Mô tả vật lý: 668p.
- Tóm tắt: You can only read this book at the library. This book presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.
- Từ khóa: Advertising; IMC
- Chế độ xem
- 149
Tìm kiếm thêm
