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- Phân loại: 659.2
- Tác giả: Emmanuel Mogaji
- Thông tin XB: Routledge, 2021
- Mô tả vật lý: 309p.
- Tóm tắt: You can only read this book at the library. This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
- Từ khóa: Advertising; Branding; Communication in marketing
- Chế độ xem
- 157
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