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- Tác giả: Chris Fill
- Thông tin XB: Pearson Education Limited, 2013
- Mô tả vật lý: 417p.
- Tóm tắt: You can only read this book at the library. The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
- Từ khóa: Advertising; strategy
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