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- Tác giả: Guy Masterman
- Thông tin XB: Butterworth-Heinemann, 2005
- Mô tả vật lý: 288p.
- Tóm tắt: Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.
- Từ khóa: Marketing Communications; Events Industry
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