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- Tác giả: Martin N. Ndlela
- Thông tin XB: Palgrave Pivot, 2019
- Mô tả vật lý: 168
- Tóm tắt: Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media.
- Từ khóa: Crisis Communication
- Chế độ xem
- 110
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