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- Tác giả: Apostolos N. Giovanis
- Thông tin XB: Elsevier Ltd., 2017
- Mô tả vật lý: 8p.
- Tóm tắt: The successful diffusion of broadband services has substantially contributed to economic growth in the last decade. Broadband markets are now in the maturity phase and therefore, competition for customers is intense. However, while companies invest heavily on customer acquisition, there are few efforts for customer retention through the development of profitable long-term brand relationships. This study aims to develop and test a model to investigate the effect of three brand relationship dimensions, ...
- Từ khóa: Brand performance; Brand loyalty; Consumer-brand relationships; Satisfaction; Trust; Commitment; Broadband internet services
- Nguồn trích: Journal of Retailing and Consumer Services
- Chế độ xem
- 128
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