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Tác giả: Barry J. Babin
Thông tin XB: Cengage Learning, 2016
Mô tả vật lý: 656p.
Tóm tắt: This book provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions.
Từ khóa: Marketing Research
Nguồn trích: Eveventh edition

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