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Tác giả: Paul Trott
Thông tin XB: Pearson Education, 2017
Mô tả vật lý: 666p.
Tóm tắt: This textbook provides an evidence-basedapproach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private andpublic sectors.
Từ khóa: Innovation ManagementProduct Development
Nguồn trích: Sixth Edition

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