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- Phân loại: 658.8
- Tác giả: Edwina Luck
- Thông tin XB: South Melbourne, Victoria, Australia: Cengage Learning Australia, 2021
- Mô tả vật lý: 454 p.: colour illustrations, 28 cm.
- Tóm tắt: Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.
- Từ khóa: Marketing; Textbooks; Communication in marketing; Sales promotion; IMC; Mở ngành
- Chế độ xem
- 367
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