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- Phân loại: 658.8
- Tác giả: Svend Hollensen
- Thông tin XB: Slovakia: Pearson, 2020
- Mô tả vật lý: 757 tr.: minh họa, 20 cm.
- Tóm tắt: Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world.
- Từ khóa: Export marketing; Case studies; Globalization; Global marketing
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